Mar
18
WPP’s Kantar Consolidates All Divisions Under Single Brand Name
Posted in: UncategorizedWPP’s Kantar, the data, insights and consulting giant, has announced that effective April 2, all services and offerings will be consolidated under the Kantar brand name. All other brands, including Kantar Millward Brown, Kantar Health, Kantar Consulting and Lightspeed Research, its digital data collection company, will be retired. “It’s quite a natural step,” Kantar president…
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