WPP's Cavalry picks up Modelo Especial, Corona Light from Ogilvy
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Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.
Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. “This architecture leverages WPP and will optimize our agency/client management structure to better serve our changing business needs and ensure all resources are brought to bear,” a Constellation spookeswoman stated in an email. Ogilvy employees working on Constellation brands will be folded into the Cavalry team, she stated.
Cramer-Krasselt remains the lead agency for Corona Extra, as well as the Pacifico beer brand.
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