WPP Ventures Group Invests In Mobile Startup Muzy


WPP’s newly created ventures group run by AKQA chairman Tom Bedecarre has made its first equity investment in San Francisco-based mobile startup Muzy.

The deal comes a day after WPP announced that it had taken part in a $30 million investment round led by the Chernin Group for YouTube studio Fullscreen.

WPP didn’t disclose the size of the round but Techcrunch pegs it at $4.4 million. The startup, backed by Andreessen Horowitz, will use the funds to expand from its current staff of "less than 10 people."

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