Hasta La Creative!

Shane Atchison, CEO of digital agency Possible, will take on an additional role as WPP’s global client leader for Seattle-based tech giant Microsoft, according to an internal memo obtained by Ad Age.

Replacing Y&R Chief David Sable as the account lead, Mr. Atchison will oversee a holding-company relationship that currently spans 40 countries and a number of WPP agencies, including Wunderman, Y&R, JWT, Burson-Marsteller, Cohn & Wolfe, and Possible, among others.

Mr. Sable will “become a senior advisor to Microsoft and support Shane in this role,” the memo stated. Mr. Atchison will also continue to serve as CEO of Possible.

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