Jul
14
WPP Shops Poised to Lose Some SAP Business Following Pitch with Omnicom
Posted in: Uncategorized
WPP shops are poised to lose some SAP business following a review pitting the holding company against rival Omnicom, according to people familiar with the matter.
The German software giant has worked with WPP’s Ogilvy and Mindshare on creative and media services. The company is now finalizing discussions with Omnicom creative shop BBDO and Omnicom Media Group’s PHD, according to people familiar with the matter.
“Unfortunately, we’re not able to comment at this time,” an SAP spokesman said in an e-mail.
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