Mar
16
WPP Said to Bid for Tesco's Dunnhumby Customer Data Unit
Posted in: UncategorizedWPP, the world’s biggest advertising company, has submitted a bid for a majority stake in Tesco’s Dunnhumby customer data unit, as it expands its data and analytics businesses, a person familiar with the matter said.
The person asked not to be named as the process isn’t public. Spokesmen for WPP and Tesco declined to comment.
A deal would give WPP access to Dunnhumby’s information on almost 1 billion consumers worldwide, and to analysis tools that help companies set prices, choose products and target promotions. Dunnhumby’s clients include Procter & Gamble, General Mills and Coca-Cola. WPP last month also bought a stake in researcher ComScore.
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