Hasta La Creative!

WPP’s new CEO Mark Read didn’t take long to make his first big move: The holding company is officially merging Y&R with VML.

VML global chief executive officer Jon Cook will lead the new agency, which will be called by an alphabet soup of letters: VMLY&R. WPP says the shop will be a “contemporary, fully integrated digital and creative offering to clients on a global scale.” David Sable, former global CEO of Y&R, will continue as non-executive chairman and transition into a new role within WPP.

In a statement, Read said the new shop “will be a powerful brand experience offering and a core agency brand for WPP. VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match.”

Continue reading at AdAge.com