WPP Experiential Network SET Rebrands as Set Creative, Names New Leadership

Set Experience Group, a family of agencies acquired by WPP in 2015, announced its rebranding as Set Creative this week. The New York network consolidated its three divisions, which include retail agency SET, event-focused SET Live and Bespoke, a production shop launched last year in collaboration with “custom fabrications company” Project Visual. It also debuted…

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