Jun
17
WPP Backing ‘Hybrid’ Digital Start-up Agency True Worldwide
Posted in: UncategorizedLONDON (AdAge.com) — WPP is backing start-up agency True Worldwide, which bills itself as a "hybrid" agency, combining technology with digital and traditional advertising. True, run by seven partners who come from agencies at rival Publicis Groupe and Omnicom Group, is based in London and Seattle, and plans to open a New York office early next year. WPP has a stake of just less than 50% in the agency.
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