Oct
24
'Wow, no cow' sings Oatly boss Toni Peterrson in weirdly compelling YouTube film
Posted in: UncategorizedMarketers rejoice – finally here’s a CEO who not only ‘gets’ marketing, but who is so involved in his brand’s advertising that he has penned a song, grabbed his 80s synthesiser, set it up in a field and crooned the words “Wow, wow, no cow” to promote Swedish oat-based milk alternative Oatly.
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