Nov
12
Would You Drink Patagonia Beer? Apparel Brand Gets an Organic Brew
Posted in: UncategorizedHead for the mountains of Patagonia beer?
Patagonia, a company known for its fishing, snow, surf and other outdoor sports gear, is partnering with craft brewer New Belgium Brewing on a limited-edition beer called California Route aimed at celebrating Patagonia’s 40th anniversary.
The beer, which is packed in blue cans resembling Patagonia’s logo, is brewed by New Belgium. But Patagonia played a “key role throughout the development,” according to a statement from New Belgium, whose other beers include Fat Tire.
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