World’s Snacking Habits Stoke Hunger for Mondelez-PepsiCo Merger
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After Hollywood movies, soda and Justin Timberlake, America’s next big export is looking like it’ll be our voracious snacking appetites.
While cookies, potato chips and candy have long been a force in the U.S., between-meal munching is only beginning to take hold in India, China and other emerging markets as more consumers move into the middle class. The trend is so strong that it has begun to influence big corporate deals, including last year’s split of Kraft Foods, which created Mondelez International as a standalone candy and snack-food company whose business model is built on emerging-market growth.
And that may be just the beginning: The trend is behind mounting speculation that Mondelez might join forces with PepsiCo to create a colossus with at least 15 global snack and candy brands each worth more than $1 billion, including Tostitos, Doritos, Lays, Trident, Oreo and Nabisco.
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