Hasta La Creative!

In an efforts to repair decades of feuding between Turkey and Armenia, Moscow-based TWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record.

It was all to call attention to the fact borders between countries can be closed but not between people. The work received much press coverage across 250 media outlets in 11 countries but more importantly, it led to the foreign ministers of each country re-opening dialog…and shaking hands for the first time in five years.

And it appears it’s still working. Just a few days ago, Turkish Prime Minister Tayyip Erdogan offered condolences for the killings of Armenians under Ottoman rule during World War I in 1915.