Apr
08
World Vision: Different and Equal
Posted in: UncategorizedPrint
World Vision
Equality of boys and girls from the first moment
Equality of boys and girls from the first training
Equality of boys and girls from the first grade
Equality of boys and girls from the first day
The aim of the campaign is to inform society about the equal rights of boys and girls during education, sports, daily life and even before their birth, by stopping sex-selective abortions.
The colors represent the genders, and they form Equality sign applied to different items symbolizing different situations in child life.
Advertising Agency:Publicis Armenia, Yerevan, Armenia
Creative Director:Vardan Saghyan
Art Director:Narek Gregoryan
Copywriter:Tehmine Hayrumyan
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