World Series Ratings Fall to New Low

Fewer baseball fans tuned in to see the San Francisco Giants sweep the Detroit Tigers in this year’s World Series than any other edition of the Major League Baseball fall classic, according to data from Nielsen and News Corp.’s Fox network, which broadcast the event.

An average of 12.7 million viewers tuned in to see the four-game sweep, including two games in which the Tigers failed to score a run. The previous record-holder for the least-watched World Series was the 2008 event, when an average of 13.6 million watched the Philadelphia Phillies beat the Tampa Bay Rays in five games.

Fans may have been less than interested in a quick, decisive series in which the Giants handily dominated the Tigers. And viewers on the East Coast may have been distracted by preparations for Hurricane Sandy, which loomed large as the Giants won the fourth game Sunday.

Continue reading at AdAge.com

No Responses to “World Series Ratings Fall to New Low”

Post a Comment