World Cup Brewer Battle: MillerCoors Takes on Stella Artois 'Cidre'
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A hard cider brand owned by MillerCoors is taking an apparent shot at Anheuser-Busch InBev’s Stella Artois in advance of today’s U.S.-Belgium World Cup match.
Stella, which is the No. 1 Belgian beer in the world according to A-B InBev, sells a cider that it calls Stella Artois Cidre with the “r” and “e” flipped in cider. Smith & Forge, which launched earlier this year, does not name specifically name Stella in the ad, which is by WPP’s Cavalry and will run online today and get some paid support. But the the spot (above) is clearly trying to earn some attention by subtly taking on Stella while making a patriotic pitch.
“Cidre” is a European pronunciation of cider, according to A-B InBev. While Cidre was developed and initially launched in Europe, the version sold in the U.S. is actually made stateside, in Baldwinsville, N.Y.
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