May
02
Women’s Sports-Focused NewFront Changes the Media Buying Game
Posted in: UncategorizedAudiences and sponsorship for women’s sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab’s Women’s Sports Club NewFront gave marketers and ad agencies a clearer picture of women’s sports offerings during its event at New York’s NeueHouse Madison Square. Joining its audience credit and debit purchase data with…
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