Women@NBCU Working With Walmart, General Mills


At the first quarterly Women@NBCU advisory board meeting on April 17 in New York, 25 high-ranking female executives from the media, marketing and publishing sectors all converged for a "door ajar" meeting at NBC Universal's headquarters at 30 Rockefeller Plaza in New York to discuss marketing to women during a recession. What emerged is an emphasis on communicating why a product, even an expensive one, has value and is worth a consumer's money.

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