Hasta La Creative!

Media, Promo, PR
Women In Need

To address the growing sexual harassment in public transport, WIN created an app ‘2six4’ that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself – ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the ‘2six4’ app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.

Advertising Agency:BBDO Lanka, Sri Lanka
Managing Director:Santosh Menon
Creative Chairperson:Ruchi Sharma
Senior Art Director:Rogger Kenneth Schales
Acd:Gihan Rodrigo, Chanuka Wijayasinghe
Agency Producer:Laungston Costa
Viridu Singer:Suranga Kavee
Senior Creative:Ameya Mone
Junior Sinhala Writer:Kasuni Chandrasena
Senior Planner:Chanithi Gunasekera
Junior Account Executive:Lambodran Ramanan
Final Artist:Sampath Chaminda
Art Director:Akila Harison