W&K Converts Website Into #BlackLivesMatter Message
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If you haven’t visited Wieden & Kennedy’s website today, then you haven’t seen the powerful message the agency posted in the aftermath of two African-American men shot by police this week.
“Why your black co-worker seems especially bitter today” the post begins. “We’re conflicted, in a place between crippling empathy contempt at a world that seems not to care enough.” The message is brief and links to the agency’s other work are not available. It concludes with: “Just an FYI, not for sympathy. Just acknowledging this because it should be acknowledged,” followed by the #blacklivesmatter hashtag.
The message is a response to the shooting deaths of Alton Sterling and Philando Castile, who were both killed this week, one day after the other, by police officers. Mr. Sterling was shot in the chest and back outside a convenience store in Baton Rouge, La. on Tuesday. (The Justice Department Wednesday opened an investogation into the shooting on Wednesday.) Mr. Castile was shot Wednesday in his car in Falcon Heights, Minn.
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