Hasta La Creative!

Since the embargo has passed, we can tell you that Wix, a company calling itself “the leading web development platform,” has moved beyond sponsored Facebook posts to drop the $4 million required to buy an ad during next year’s Super Bowl.

The press release doesn’t include much beyond that: no hints regarding the coming ad’s theme or tone, though we did learn in September that the company named New York’s Silver+Partners its AOR. The release also tells us that the company has achieved “massive” growth despite lacking a sales team by “executing a wide array of online and offline marketing and advertising initiatives.”

For reference, here’s one of those initiatives, created six months ago by New York agency Special Guest:

After the jump, one of those branded “events” we keep hearing about.

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