Hasta La Creative!

With more screens and devices than ever, there’s no stopping today’s consumer technology revolution. But without a new data management strategy, you won’t benefit from it, either. Like kings and queens of old, you’ll be left to wonder how so much power got into the hands of so many, and how it happened so fast. Your business will be, well, history.

Why the Storm Is Brewing

To stay ahead, marketers need a new approach to managing consumer interactions across every channeland, most importantly, to being personal. What’s needed today isn’t your grandfather’s version of personalization, such as product recommendations on a site you have a purchase history with. Instead, this new type of personalization hinges on consistently accurate consumer identities across every channel on any deviceeven when the user isn’t authenticated.

Continue reading at AdAge.com