Aug
25
With the Help of Brands Like Taco Bell, MTV Expands Its Snapchat Play for VMAs
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Taco Bell will air a video on Snapchat during the VMAs promoting its Live Mas scholarship.
MTV will be leaning heavily on Snapchat during the Video Music Awards this weekend, creating content in conjunction with big-name sponsors like Taco Bell and Trojan Brand Condoms.
The Viacom network won’t just rely on snaps from fans and celebrities, as it has done during other tentpole events, but is also producing images, videos and other content for the platform.
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