With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor Dollars
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Two billboards near the home ballpark of the New York Mets that plea for the teams current owners to sell the baseball club are garnering a lot of attention. But what the team wants passersby to notice is its own massive, new billboard. Perched in a parking area at Citi Field and viewable from the Whitestone Expressway, the 54′ by 40′ behemoth stands 90′ high and is one of several new ad opportunities the team expects to generate additional revenue this season.
The billboard space, available for $15,000 per-side for a four-week period through Mets partner Clear Channel, along with a new sponsored tech-centric suite and LED signs in the stadium should reap millions in sponsor revenue for the team in 2015.
The two other billboards, paid for by a fan and his Kickstarter campaign, are only bringing the Mets organization grief. They reference Mets team owners Fred Wilpon, Jeff Wilpon and Saul Katz, pleading for them to “Sell the Team.”
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