With Kent State Shirt, Did Urban Outfitters Finally Go Too Far?
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Urban Outfitters may sell stationery that says, “I do what I want,” but its often defiant and irreverent products have gotten it in trouble again.
The sincerity of Urban Outfitters, which has provoked controversy again and again, has been called into question before. Many ethnic organizations and at least one member of Congress have expressed outrage over other Urban Outfitters products, including a “Ghettopoly” board game; a T-shirt that resembled the clothing that Nazis forced Jews to wear; and a hat that labeled vomiting as “Irish Yoga.” (Rep. Joseph Crowley of New York said that last one crossed from humor into “stereotyping and denigration.”)
Paul Parkin, founder of SALT Branding, said the shirt was a “tasteless” move designed to grab the attention of the store’s younger clientele — and noted that the public could be tiring of its antics.
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