Nov
30
With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Posted in: UncategorizedSports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like…
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