May
15
With CNet, CBS Looks to Expand Web Presence
Posted in: UncategorizedNEW YORK (AdAge.com) — A day after its companywide presentation to ad buyers, CBS Corp. has acquired CNet Networks, owner of sites such as News.com, TV.com and MP3.com, for $1.8 billion. The deal unites two content companies — one that is trying to figure out how it can make its broadcast TV business model relevant in the digital space and the other a web pioneer that is facing a swath of new online competition.
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