Mar
28
With Chinese Earth Hour App, Edit the Smog Out of Photos
Posted in: Uncategorized
In China’s polluted megacities, smoggy gray sky is the new normal. An iPhone app from WWF lets people edit the smog out of their photos and turn the skies back to blue.
The app from OgilvyOne Beijing, and an online campaign from BBH China, are helping WWF generate awareness on air pollution for Saturday’s Earth Hour.
People who download Ogilvy’s iPhone app use their fingertip to color on the screen, turning skies blue. They can share before-and-after photos on Chinese social media networks Sina Weibo and WeChat, and sign a WWF petition.
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