Hasta La Creative!

MailOnline, the website of U.K. tabloid the Daily Mail, will generate 12 million, or roughly $19 million, in revenue from its U.S. website in 2014, parent company DMGT said Wednesday in a release of preliminary results. That’s more than double the 5 million, or roughly $8 million, it brought in last year.

U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in 2014. That was an increase of 62% over the previous year and came mostly from the U.K., the company said.

Through a mix of splashy stories about celebrities, scandal and breaking news, MailOnline has grown into one of the most visited newspaper websites in the U.S. and the world. But MailOnline is still a relatively new entrant to the U.S. market, having opened its first U.S. office in L.A. in 2010. A New York outpost followed a year later. Today, MailOnline employs about 120 people in the U.S., DMGT execs told investors on Wednesday. In the U.K., it’s about 250 people.

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