With a Stripped-Down Message, Toyota Moves Toward Next Phase of Advertising

The latest figures for just about any industry are grim as the next phases of the COVID-19 pandemic become more apparent. No sector is emerging unscathed, and the automotive category is acutely exposed as people stay home and away from showrooms. Every auto manufacturer is seeing sharp first-quarter sales drops, with Fiat Chrysler tumbling 10%…

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