Wingstop Hires Starcom and Performics as Media Agencies


Wingstop has hired two Publicis Media agencies as it prepares for its first national media push, including its first TV campaign.

Performics and Starcom USA won the business after a competitive process, said Wingstop Chief Marketing Officer Flynn Dekker. Performics will oversee all search and social for Wingstop, while Starcom USA will be responsible for strategic media planning and activation.

The chicken wing chain, which has more than 900 locations worldwide, is still working with Barkley as its creative agency of record.

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