Sep 23

Willie Robertson’s Desire to Grow Family’s Duck-Call Biz Leads to ‘Dynasty’

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Even if you don’t watch TV, you’d be hard-pressed to escape the shadow of the “Duck Dynasty” empire.

These days, you can’t step into a Walmart without seeing “Duck Dynasty”-related merchandise from beach towels to sunglasses. The clan’s got three books on The New York Times nonfiction best-seller list. And all of this from a reality show based on family-friendly hijinks — rather than ginned-up shouting matches and catty gossip — might seem like a long shot.

But the A&E reality show about the Robertson family of West Monroe, La., is a ratings smash. In its fourth season, “Duck Dynasty” is averaging 10.5 million viewers. The season premiere pulled in 11.8 million, making it the best-performing nonfiction-series telecast of all time on cable.

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