Will the Next Hot Agency Title Be ‘Professional Vinographer’?
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Seattle shop Copacino & Fujikado is eschewing amaterish phone videos in favor of a more sophisticated approach to Vine — one that sums up the food, wine and culture of its home city, Seattle, in artful six-second snippets.
The just-released series was done for the agency’s tourism client, Visit Seattle. Rather than rely on users to capture the video content, C&F creative director Mike Hayward tapped a professional photographer, Lucas Svaren, who’s shot imagery for a range of marketers, including Fiat, American Express, Google, Virgin and W Hotels.
There’s some precedent for agencies turning to outside experts rather than simply shooting the videos themselves. One of the most recognized branded Vines, for Lowe’s hardware stores, was done by Meagan Cignoli, a photographer and established Vine user. She worked with BBDO to release a series of short fix-it videos.
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