Hasta La Creative!

According to MediaPost, two advocacy groups are asking the Federal Trade Commission to investigate whether mobile marketers are violating users’ privacy.

In the 52-page complaint to be filed today, the Center for Digital Democracy and U.S. Public Interest Research Group allege that emerging mobile marketing shops deploy the same “unfair and deceptive” behavioral targeting strategies as older Web marketers.

“Mobile devices, which know our location and other intimate details of our lives, are being turned into portable behavioral tracking and targeting tools that consumers unwittingly take with them wherever they go,” the complaint alleges.

The groups are asking the FTC to probe how nascent mobile ad companies deploy techniques like behavioral targeting (or serving ads to people based on their online activity) and geo-targeting (serving ads based on people’s physical location). The complaint also asks the FTC to order mobile ad companies to notify consumers about how their data is used, and seek explicit consent to its collection.

Read more at Media Post