Hasta La Creative!

When it comes to evening newscasts, it’s all about the anchor. So Brian Williams’ announcement that he is taking a leave of absence from “NBC Nightly News” raises questions about the long-term value of the newscast for advertisers.

Currently, it doesn’t appear marketers are fleeing from “Nightly News,” but that could change if there’s a meaningful shift in ratings.

In general, news programs aren’t a huge hit with a broad range of marketers. Like other nightly news programs, NBC’s biggest advertisers are pharmaceutical companies, including the makers of Cialis, Centrum, Humira and Chantix.

Continue reading at AdAge.com