Feb
25
Will Podcast 'Golden Age' Unlock Brand Advertising Budgets?
Posted in: Uncategorized
Podcasts are enjoying a moment in the sun thanks to the success of “Serial,” which delves into a 1999 murder in Baltimore,
“Serial” has racked up nearly 72 million downloads since it began airing last fall, shattering all records. Overall, consumption of podcasts in the U.S. jumped 18% between spring and fall 2014, according to Edison Research. Americans now listen to roughly 21.1 million hours of podcasts daily.
Last October, New York magazine asked what’s behind the “great podcast renaissance.”
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