Jun
29
Will Next Year See the SXSW-ification of Cannes?
Posted in: Uncategorized
The next big thing for the Cannes Lions International Festival of Creativity may be attracting the startup and venture capital community as enthusiastic participants.
Unilever brought to Cannes its Foundry50, the world’s top 50 marketing-tech startups, and the festival partnered with R/GA to run a Start-Up Academy giving 10 startups guidance and a chance to present to brands and agencies. And the two-year-old Innovation Lions category includes tech entrepreneurs as judges.
“Startups have not been to Cannes before in any numbers,” said Philip Thomas, CEO of Lions Festivals. “The early adopters are here and I think they’ll go back and spread the word.”
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