Apr
02
Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?
Posted in: UncategorizedExperiential marketing pros are hopeful physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence. Organizers of advertising festival Cannes Lions and music festival Coachella share this mindset, as they postponed the events until October rather than canceling them outright. However,…
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