Hasta La Creative!

Now that the Japanese are experimenting with androids in their advertising, how long will it be before completely digital actors start selling us stuff? Maybe a little while, judging by this video from Pendulum Studios. The company is getting better at facial rendering but isn’t quite there yet. Advertising, of course, relies on a certain level of trust, which digitally rendered models would violate no matter how lifelike they were. (If you can tell they’re fakes, you won’t believe them; and if you can’t, you’ll feel you’ve been tricked.) Still, there could be an upside. What about augmenting bad actors’ performances with digital touch-ups from Pendulum? It wouldn’t be any different than artificially keeping pop singers’ voices in tune. And if you saw what A Scanner Darkly did for Keanu Reeves, imagine what this technology could do for the OxiClean Guy. Via Spare Room.

—Posted by David Kiefaber