Hasta La Creative!

Bud Light’s label gaffe has damaged the brand’s image just as it heads into the critical summer beer-selling season and given critics a new reason to attack A-B InBev.

The brew’s “buzz” score fell from 6 on Monday to zero as of Thursday morning, according to the YouGov BrandIndex, which measures daily brand consumer perception. The average score for domestic beers is currently 4, putting Bud Light below its peers. Among women, Bud Light fell from a 5 to -3.

Negative comments began flooding social media on Tuesday, following extensive media coverage of a marketing message scrolled on some bottles that some critics say can be interpreted as contributing to a rape culture. Anheuser-Busch InBev issued an apology statement Tuesday afternoon and has vowed to stop producing bottles carrying the slogan, which reads that Bud Light is “the perfect beer for removing ‘no’ from your vocabulary for the night.”

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