May
19
Will Beats Keep Apple Cool or Will People Think It’s Trying Too Hard?
Posted in: Uncategorized
Did Apple overact when it was called out for losing its cool?
It sure seemed like it, at least at first. Samsung, as part of a $200 million marketing blast, made fun of Apple in its TV ads by depicting old people (like parents) standing in line for the new iPhone.
Apple wasn’t happy. During a patent trial between the two companies, emails emerged from Apple’s VP of marketing warning longtime Apple agency TBWA that “something drastic has to change. Fast.”
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