Hasta La Creative!

On Japan’s popular mobile messaging app Line, cute stickers are a common way of communicating, and brands are having fun making them. So in Japan, a friend might invite you out by sending an icon of a teddy bear touting Pepsi and snacks. During the holidays, people shared KFC Christmas stickers featuring Colonel Sanders (he’s not Santa obviously, but maybe it’s a white beard thing.)

Outside Asia, some might snicker at stickers for grown-ups; meanwhile, Line is laughing its way to the bank. While bigger competitor WhatsApp isn’t focusing on monetization, Line had more revenue last year than any other app worldwide on iOS and Google Play, according to App Annie.

Like Chinese rival WeChat, it’s expanding beyond Asia, but WeChat hasn’t released a breakdown of where users are based. Meanwhile, Line says 85% of its users are outside its home base of Japan. It’s biggest in Asia, but it’s also made strong pushes into Spain and Mexico.

Continue reading at AdAge.com