Jun
24
Will Ad People Ever Willingly Walk Away from False Idols?
Posted in: UncategorizedMost advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave […]
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