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Wildlife Conservation Film Festival

Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF.

Advertising Agency:DDB, New York, USA
Chief Creative Officer:Icaro Dória
Creative Director:Thiago Carvalho, Bruno Oppido
Head Of Art:Bruno Oppido
Art Directors:Cara Johnson, Diego Limberti, Betsy Appling
Copywriters:Tom Mandel, Kelly Buckley, Lindsey Dyer, Andrew Hurwitz
Illustrator:Carlos Paboudjian