Hasta La Creative!

There’s a surprising but very intriguing exhibitor at the Licensing Expo this year: WikiLeaks.

WikiLeaks has run an online gift shop for years, but the group apparently also wants to spread its message by licensing its name through a series of products, mostly in apparel, which among other fanciful designs will carry the face of founder Julian Assange, who has been living in the Ecuadorian Embassy in London for two years under fear of arrest by the British.

The group has plans for other categories as well, like coffee cups that say “We Leak Secrets,” although it remains to be seen whether it’s good marketing for a beverage container to bring up the subject of leaking. (An alternate suggestion might be “This Cup Doesn’t Leak.”)

Continue reading at AdAge.com