Jul
26
Wieden & Kennedy to use Tesco ‘every little helps’ strapline
Posted in: UncategorizedThe call came last Friday morning. Matt Atkinson, the group marketing and digital officer at Tesco, picked up the phone to Neil Christie, the managing director of Wieden & Kennedy, to check that he was sitting down before delivering the news that his agency had triumphed in the ad pitch of the year.
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