Hasta La Creative!

Jaime Robinson, the award-winning Pereira & O’Dell, San Francisco VP/ECD who helped steer the agency’s celebrated social film projects for Intel/Toshiba, is joining Wieden & Kennedy, New York, in March as executive creative director.

Ms. Robinson will help lead creative alongside ECD David Kolbusz, who joined the agency in April 2014 from BBH London. The pair fill the posts vacated by Scott Vitrone and Ian Reichenthal in November 2013.

“I am thrilled to join the W&K family,” said Ms. Robinson. “I’m so proud of the work I’ve gotten to do with the talented people at Pereira & O’Dell for the past six years. While it’s hard to leave such good friends, I’m looking forward to new adventures and possibilities, to contribute a little something to the Wieden culture, and to have the chance to make wonderful things with David, Neal [Arthur, managing director] and everybody at WKNY.”

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