Wieden & Kennedy Added to General Mills Roster With Yoplait
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Wieden & Kennedy has been named the lead agency on General Mills’ Yoplait brand.
Publicis Groupe’s Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic’s McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others.
“We are very pleased to say we have selected Wieden & Kennedy, Portland, as a partner on the Yoplait brand,” said a General Mills spoleswoman in a statement. Wieden & Kennedy also confirmed the new relationship. A Saatchi spokeswoman referred calls to the client.
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