Jul
31
Why You Shouldn't Be Choosing Between Mobile and Desktop Ads
Posted in: Uncategorized
If you’re a brand marketer tasked with unlocking the maximum return on your ad dollars, chances are you don’t want to waste budget buying impressions that won’t drive sales. And you’re probably still not sure about mobile, because the actual impact is still somewhat unclear. You simply want to deliver targeted messages to the most relevant audience, who will drive sales at the shelf.
Easier said than done. Do you use purchase history data? Mobile? Desktop? Programmatic? The answer is yes.
Targeting with purchase history
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