‘Why We’re Buying GetGlue’: A Q&A With i.TV CEO Brad Pelo
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As we reported earlier, i.TV has announced that it’s acquiring GetGlue, the social TV pioneer whose app lets TV viewers “check in” to shows they’re watching. In advance of the announcement, I spoke with i.TV founder-CEO Brad Pelo. Here’s a lightly edited and compressed transcript of our conversation:
Simon Dumenco: What clinched the deal for you? What did you see in GetGlue that made you want to acquire it?
Brad Pelo: There are really two core reasons. One is that we view the GetGlue audience as being the most engaged second-screen audience. These are the fans who talk about television, and since most of us are lurkers in the social world, there is a great deal of value in those who want to contribute. As we bring them onto the i.TV platform, we think that they will generate a lot of value for all of our partners across the board.
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